Exclusively for Baby

The littlest ones need the most protection. That’s why parents have trusted their baby’s laundry to Dreft for more than 80 years. Unlike other detergents, Dreft is formulated specifically for babies. It’s tough on stains while leaving fabric soft and gentle for their sensitive skin.
All Dreft detergents are hypoallergenic, and it’s the baby detergent brand most recommended by pediatricians. At every stage of baby’s development, Dreft has you and your little one covered.

dreft Exclusively for Baby

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A Gift from You,
Designed by You

Introducing Dreft by You, a way to give one of Dreft’s trusted formulas in a gift package that’s uniquely from you! Send a personalized bottle of Dreft and matching one piece to the newest little one in your world.

GIFT NOW
A Gift from You, Designed by You
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The Baby Fresh
Scent You Love

It’s a scientific fact: that “newborn smell” is a real thing. It helps parents bond to baby and makes nuzzling them close irresistible. Dreft helps you hold onto the fleeting baby fresh scent for longer.

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pediatrician recommended dreft

Dreft is the baby detergent recommended most by pediatricians. We’re not surprised. All Dreft products, from Stage 1: Newborn, to Dreft purtouch and Blissfuls In-Wash Scent Booster are hypoallergenic and gentle on skin.

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Exclusively for Baby olivia. Made by You.

Send a special first gift with Dreft by You.

PERSONALIZE NOW