Exclusively for Baby
The littlest ones need the most protection. That’s why parents have trusted their baby’s laundry to Dreft for more than 80 years. Unlike other detergents, Dreft is formulated specifically for babies. It’s tough on stains while leaving fabric soft and gentle for their sensitive skin.
All Dreft detergents are hypoallergenic, and it’s the baby detergent brand most recommended by pediatricians. At every stage of baby’s development, Dreft has you and your little one covered.
A Gift from You,
Designed by You
Introducing Dreft by You, a way to give one of Dreft’s trusted formulas in a gift package that’s uniquely from you! Send a personalized bottle of Dreft and matching one piece to the newest little one in your world.GIFT NOW
The Baby Fresh
Scent You Love
It’s a scientific fact: that “newborn smell” is a real thing. It helps parents bond to baby and makes nuzzling them close irresistible. Dreft helps you hold onto the fleeting baby fresh scent for longer.
Dreft is the baby detergent recommended most by pediatricians. We’re not surprised. All Dreft products, from Stage 1: Newborn, to Dreft purtouch and Blissfuls In-Wash Scent Booster are hypoallergenic and gentle on skin.